SALLY DOMINGUEZ CREATIVE RESILIENCE
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logo design

10/26/2012

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Simon is leading a swim tour from San Francisco to Sydney in January 2013, to swim the Palm Beach to Whale Beach "Big Swim", enjoy Australia Day and a bunch of other Syd-centric stuff you can only do in January.  I cant wait!  PLUS we are getting special order Budgie Smugglers for the occasion.  But first - I have to design a logo for the team gear.
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I had been messing around with a combination of the Golden Gate and Sydney Harbour bridges, with it was all getting a bit esoteric yet chunky.  Then I jumped on line for some inspiration, and found this collage of "the best logo designs of all time".  its a very US-centric selection but it emphasized to me the importance of integrating the word.  So - below is where I am at: the original combo bridges logo that doesnt really tell the story but could be cool.....(maybe a bit architectural tho), and the logo one inspired by Ken Done's classic 

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Australian Design Awards

7/28/2012

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The Good Design Awards were handed out last Friday in a new format event held in two locations: prizes at the Angel Place recital hall (with the car design trophies handed out by my rally mate Samantha Stevens  - in blue below) and drinks and display across the way at the Ivy.
As usual the standard was impressive.  I wasn't a judge this year and so most of the award winners were new to me.  In the exhibition I was particularly taken by the steel "Malibu" cabinetry hardware by Furnipart, the brilliant F3 Compact Metal Detector by a team including my judge mate Paul van der Loo of Applidyne, and of course the main winner, Director James Cameron's Deep Sea Challenger which was built in a 
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Parking Day in San Francisco

9/14/2011

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This is your new blog post. Click here and start typing, or drag in elements from the top bar.
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Check out this cool design that landscape architect Jim Davidge has planning for Parking Day this Friday in SF!  Note judicious use of Rainwater HOG tanks.....

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Lego HOGS!!

7/20/2011

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Our Japanese distributors just won a Design for Kids award for my Rainwater HOG and I am so excited about the photos they have just sent us - kids making HOG-centric Lego designs! 
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This primary-coloured reinterpretation of our classic HOGS on the HOUSE diagram is pure gold!
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Open Air Exercise for the Masses: China's Example

6/16/2011

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When I was in Sydney a month ago I held a Design Technology Workshop for Year 11 SCOTS College boys where I told them about the outdoor exercise equipment in China.  I drove for three days from Beijing to Xi'an in April 2011 as part of the Mercedes F-Cell World Tour and we needed to stop at large truckstops along the way to refuel the hydrogen electric B-Class I was driving.
Every time we stopped there would be some form of basic exercise equipment for public use.  The general wear and tear suggested some serious usage but despite some rust and corrosion everything was holding together well.  In researching the equipment I read that it is a stated country policy to have at least 40% of the population in regular exercise by 2010.  US statistics suggest that 33% of the American adult population engages in leisure exercise while in Australia 2005 statistics report that only 30% of adults aged 15 or over engaged in moderate to high exercise.
I took some rough footage of the equipment I saw, and in my workshop with SCOTS the boys designed a piece of hardy, outdoor equipment that would be useful to fatiguing drivers at a rest stop but that could also generate energy to grant a reward for a certain amount of exercise.  So - if we can just get McDonalds on board and have the Big Mac roasted via 25 minutes of pedal energy...imagine the difference we could make!
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    Author

    Sally Dominguez writes, skis, designs and teaches,   is curious about most things and loves Dr Seuss.

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