Johann Jungwirth, CEO of Benz R&D North Amercia walked us through the four social trends ID'd by his group as the keys to understanding the digital lifestyle revolution:
* the constant connection that means we are "always on";
* "Simplexity" - the demand for intuitive, efficient and aesthetic interfaces - the hallmark of Apple;
* "Innovation acceleration" as demonstrated by the disruptive business practices of some of Silicon Valley's best known social network phenomenons; and
*social networking and the ability to effect rapid change from bottom up empowerment best evidenced by the soclal uprisings in some of the Arab countries this year.