rUg came about originally because I wanted to make sheepskin beanbags. Meeting with a tannery in Melbourne I learned that sheared skins were cheaper - but also that the sheared fleece curled with age (like the inside of an Ug boot) which I rather liked. I couldnt get the shape of my LambBAG right...and I couldnt get my head around using styrofoam pellets either from a child safety or environmental point of view, so I went with rUg. And it was a hit - the curly version in (let me be careful how I say this next bit.....) four skins cut to resemble a bear's pelt and naturally dyed chocolate brown and the long haired version in white.
Initially I sold them rolled and belted..but gradually I realized that my forte is not with managing money and somehow the income and the supplier payments were not adding up (which is what happens when retailers pay you in cash and you are adjacent to really good shops).
Despite decent sales I ended up paying everyone out and shutting down the business. Eight years on my two Rugs still look great - and apparently Sophie